How did you hear about us:
Advertisement Referral Partner Event / Trade Show Search Engine Word of mouth Other

General Needs (select one or many):
Web Site Custom Applications Email Marketing Event / Trade Show Customer Relationship Management (CRM) Web Analytics Other

Do you have a website?
No Yes

How is it designed?
HTML (static) PHP, ASPX, .NET Not sure

Where is your website hosted?
Locally on our servers Remotely on reputable web host Don’t know

Please select the rating that best describes your satisfaction with your website:
Design:

Content Management Administration:

Website Navigation:

E-Commerce Features:

How big is your catalog of products or services?
100,000+ SKU’s 50,000-100,000 20,000-50,000 5,000-20,000 1,000-5000 500-1,000 Less than 500

Please indicate the frequency and/or how you manage data and inventory currently:
Automated (It is integrated and automatically updated from our ERP / MRP system) Partially Automated (It is a manual migration, but electronically transferred, so it’s not too difficult) Purely Manual (It is a painful and costly process where we have to manually manage all products, details, pricing, SKU’s, etc.) Intermittent (We only get to this every few months, but that’s enough). Not Applicable (We only use a print catalog, so this does not apply)

Do you have any catalog feeds into online shopping portals like Shop.com?
No Yes

Is it something that you are interested in exploring?
No Yes Not Sure

To where do you feed your products?
Froogle Shopping.com Shop.com Nextag Pricegrabber.com Other

Do you offer customers and clients online coupons?
No Yes

Is it something that you would like to explore?
No Yes

How do you implement your online coupons?
We have an online coupon creation, management, and redemption system that strictly monitors inventory, expiration dates, etc. We offer printable online coupons, but have experienced difficulties with redemptions, abuse, and scheduling. We offer “coupons” in the form of promotion codes which people can put in with their shopping cart only. No online / offline integration.

Do you currently do any email marketing?
No Yes

Have you ever considered email marketing?
No, it doesn’t fit our business needs. No, haven’t had the time or reason to. Yes, but haven’t had the budget or time to take action. Yes, but it isn’t a top priority.

How are you sending your emails?
We use an in-house system and server. Email provider like Exact Target, Constant Contact, Email Labs, or similar company. Not sure, or our IT department handles that.

How satisfied are you with the usability of your current email system?
Very: The system is easy to use, tracking is instantly available, it easily integrates to our other databases. Moderately: The system works for our needs, there are no major problems. Somewhat: The system is not very intuitive, creating emails takes a long time and is not very flexible. Not at All: We are fed up with the system and need to find a new option.

How do you manage your email distribution lists?
Excel spreadsheets Via our accounting software Via our customer relationship database Not sure

Do deliverability rates meet your expectations?
No / or not sure what our deliverability rates are. Yes (we consistently get deliverability rates of 90% and higher).

Does your organization currently use a customer relationship management tool?
No Yes

Have you considered using a CRM system in the past?
Not sure what CRM is. No, don’t really have a need for one. Yes, but have not found a cost effective solution. Yes, we want one, but the timing hasn’t been right yet. Yes, we use several disparate, non-integrated tools or systems.

What system(s) or program(s) are you using? (Check all that apply)
An in-house system managed by our IT department. QuickBooks or a similar, simple accounting-based program. Purchased software that resides on our server and/or hard drive like ACT! Excel spreadsheets and MS Outlook. An on-demand, web-hosted provider like SalesForce.com or CRM Microsoft. Not sure.

How satisfied are you with your current CRM?
Very: It is easy to customize and use, does not require constant upkeep, integrates easily with our other systems, great help tools. Moderately: It works for our needs, upkeep is minimal, flexible enough. Somewhat: It gets the job done, but can be clunky to actually use, and managing data for import and export is a hassle. OK for finding individual contacts, but we can’t run a report or export a subset as needed. Not at all: We don’t really even use the system because it doesn’t meet our needs anymore.

Are you currently using a web analytics tool to measure website traffic, click patterns, and online campaign success?
No Yes

Have you considered the benefits of using a web analytics tool?
No, driving traffic to our site is not a priority. No, haven’t really thought about it much until now. Yes, but haven’t moved forward on anything yet.

What tool/program do you use currently?
WebTrends/WebTrends Live WebSideStory/HBX Omniture Core Metrics Google Analytics or similar free tool The basic reporting feature provided by our hosting service and/or traditional log files Other

What statistics are the most useful, relevant to your business? (check all that apply)
Basic site visit numbers and patterns (entry/exit pages, new vs. repeat visitors, length of visit) Specific page performance Referring URLs (search engine keywords) Conversion (checkouts, form abandonment) Core Metrics Email marketing campaign success rates Other