In addition to promoting your company and brand, your website should serve as an important research tool. With a good web analytics system you can understand how visitors find your site, what they do while there, what areas are the most popular, what key words and headlines generate the most interest, and much more.
You can also track the success rates of your email marketing, adjust content on the fly to capitalize on browsing patterns, and send relevant sales data direct to your CRM system and sales team. If you have one or none of these systems in place, web analytics is a great place to start. We can integrate analytics via partners like WebSideStory and WebTrends or build a complete marketing system with analytics as just one component.
Anatomy of a Marketing System
