Sorbet Capital, a Hong Kong-based venture capital company, has selected 500lb Marketing Solutions to develop a new online community targeted to provide women entrepreneurs with a knowledge-based networking destination. The site will provide female executives with the opportunity to expand networking connections through cyberspace. Content on the site will include blogs, forums, photos, and downloadable documents intended to provide fresh insights, fun and thought-provoking ideas, as well as tips for business growth.
Sorbet Capital sought out 500lb Marketing Solutions based on the recommendation of Telligent, the company responsible for producing Community Server. Community Server is a software platform designed specifically for social networking sites. 500lb was recommended due to continued achievement and client satisfaction in implementing Community Server-based sites; to date, 500lb has created over 100 “Web 2.0” community portal sites using Telligent’s successful platform.
“500lb is excited to work with Sorbet Capital to develop this unique and targeted networking platform for Women Executives. We love using technology to bring people together online – helping them to meet new friends, discover new information, and share knowledge,” said 500lb CEO, John Skelly. “500lb’s extensive experience with Community Server provides a proven solution for Sorbet Capital to implement a creative Web 2.0 community effectively and economically.”
About 500lb
500lb. Marketing Solutions is a full service marketing agency specializing in fully-integrated, technology-enabled marketing systems. 500lb Marketing Solutions capabilities include web site creation and refinement, technology design and implementation, marketing campaign creation and management, creative production, systems integration, value measurement (ROI), and strategic consulting.
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