Yakima Selects 500lb for 2008 Yakima.com site updates and Search Engine Marketing campaign.
Yakima has tasked 500lb Marketing Solutions to refresh their existing website with a new designs and features, new campaign material and innovative features and functions designed to drive more traffic, more relevant traffic, and to make the site more relevant to visitors.
“Because Yakima sells through dealers (versus selling direct to consumers online), the goal is to help customers understand rack configurations for the make and model of their car, and to drive action that leads to increased sales at those dealer locations,” said John Skelly, 500lb’s CEO.
Additionally, Yakima has selected 500lb as their vendor of choice for improving their organic search engine visibility through Search Engine Optimization (SEO), and other Search Engine Marketing (SEM) techniques such as online campaign management focus through search engine paid placement, link building, blogger campaigns and other techniques.
“We are thrilled to engage with Yakima for this sophisticated and cutting edge project. Yakima is all about creating products that seamlessly connect people to their passions, and 500lb’s passion is to provide the framework and integration that connects them with their customers. It’s a natural fit,” said Skelly.
About Yakima
Yakima is a world leader in the design and manufacture of destination hardware and gear management solutions. Yakima’s products include: vehicle racks for bikes, boats, ski equipment and gear; a line of cargo boxes and bags for a variety of needs; and Ground Control, an integrated gear management system for the home. Yakima Products is headquartered in Beaverton, Oregon. For more information, visit www.yakima.com.
About 500lb
500lb Marketing Solutions is a full service interactive marketing agency dedicated to finding the best design, technical, and marketing talent to deliver best-in-class marketing services, on time, on budget, and beyond expectations
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