Sarah Nelson, Senior Strategist at 500lb, a premier provider of on-demand email and integrated marketing solutions, will share her insider knowledge on how to send compelling emails and effectively increase open rates over the long term at the upcoming Marketing Sherpa Email Summit in Miami. Ms. Nelson will participate in an informative panel discussing Relevancy Case Studies: Sending Email that Inspires Action on Monday, February 25th. The event will take place at the InterContinental Hotel, in Miami.
Sharing the panel with experienced email marketers from great companies like Expedia.com, Intrawest, and Rabbit eMarketing, Ms. Nelson will give practical advice on how to improve the effectiveness of email campaigns, highlighting real-world case studies that show how a employing a few simple tricks can lead to big increases in open rates and conversion. Attendees will learn how testing and optimizing various email elements -- from subject lines and body text to animations and special offers -- can dramatically improve campaign effectiveness immediately. All conference attendees are encouraged to attend this practical how-to session that could lead to millions in increased revenues for your company.
Email Summit ’08 is MarketingSherpa’s biggest Email Summit ever (800 attendees), with three days worth of Case Studies, panels, training and research data that will provide answers to your most pressing issues regarding your Email campaigns.
500lb. Marketing Solutions is a full service marketing agency specializing in fully-integrated, technology-enabled marketing systems. 500lb Marketing Solutions capabilities include web site creation and refinement, technology design and implementation, marketing campaign creation and management, creative production, systems integration, value measurement (ROI), and strategic consulting.
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