Five days before Christmas, Crimson Trace had a problem. They needed to communicate their Holiday Specials on laser sights for hand guns to their large base of customers around the world – and fast. Turning to 500lb to implement this expedited campaign, the challenge was obvious. Getting the email sliced and diced, uploading and cleaning up the subscriber list and getting the email out to 100,000 customers in a matter of a couple hours would be difficult for any experienced email marketer. Fortunately, 500lb has a whole team of email experts and what would seem like an impossible task to most, 500lb was able to confront it head on.
By utilizing the premier one-to-one permission based email marketing platform and multiple team members to get the email delivered, 500lb was able to successfully employ its resources to ensure that Crimson Trace met its goal. Crimson Trace was able to get out the fully designed email template, 100,000 customers driving significant traffic to their website in the invaluable holiday season, increasing their revenues and notoriety.
500lb CEO John Skelly said, “While this project didn’t require the level of technical proficiency that usually dominate our projects – it was still difficult to get out in the amount of time allocated. I’m very proud of our staff’s ability to hear our clients’ needs and expedite their requests.” Crimson Trace Marketing Manager Patrick Harlan said this about 500lb’s delivery “I’ve been very happy with the way this mailing went and I would give a favorable review to anyone who contacts me about it.”
500lb Marketing Solutions is a full service interactive agency dedicated to employing the best design, technical and marketing talent to deliver best-in-class marketing services on time on budget and beyond expectations.
Crimson Trace, based in Willsonville Oregon, is a premier provider of laser sight aim systems for firearms for personal defense, military and law-enforcement handguns and rifles.
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