Portland General Electric, partnering with 500lb Marketing Solutions, announce the launch of the Green Power Oregon website intended to highlight its renewable energy programs for residential and business customers. The entire project which included extensive discovery and implementation from the ground up, is designed to increase customer retention for is current residential and small business customers, as well as to attract new renewable energy customers. The Green Power Oregon site offers users information about PGE’s renewable energy programs, Green Power Calculator, Community Polls, Neighborhood Comparison Tools, forward features, enrollment and an Northwest Renewable Energy Map that illustrates the scope of PGE's reneable energy investment (which is nation-leading).
Since PGE already had an existing online infrastructure that their clients are familiar with it is important that the new site also assimilates smoothly with PGE’s existing sites. 500lb dedicated significant energy to designing a user interface and experience coupled with a complete Content Management System, robust web analytics and email marketing that made the system a truly integrated communications resource for PGE. 500lb took pains to ensure that the functionality and design of the site is strong enough to stand on its own and would be compelling enough to users to inspire action.
“We are pleased to help PGE leverage cutting edge technology and innovative design to develop this multifaceted site focused on the green options available to consumers,” said 500lb Founder and CEO John Skelly. “500lb has always enjoyed working with our clients to capitalize on the web’s power to get the Green message out. 500lb is psuched to continue to support PGE.”
500lb Marketing Solutions is a full service interactive marketing agency dedicated to finding the best design, technical, and marketing talent to deliver best-in-class marketing services, on time, on budget, and beyond expectations.
Oregon’s largest utility, PGE has more than a century of experience in power delivery. PGE generates power from a diverse mix of resources, including hydropower, coal and natural gas.