With the help of Philadelphia-based Stick and Move, 500lb and Yakima Racks announce the launch of the redesigned Yakima.com website. The new website will serve as a resource for the existing and potential customers as they determine which Yakima Products will fit their needs best. This site provides a more user-friendly experience with an all new look and feel for its 2008 campaigns. The new website will retain the wealth of information and all the important features that Yakima customers are accustomed to but with great enhancements such as a Does This Fit My Car Widget and an upgraded Content Management System.
Psyched with the progress made with website redesign, Yakima Racks has retained 500lb's talent to extend and enhance the capabilities of their Fit Management System, which helps people find the right products for their particular vehicle. The Fit Management System is an interactive tool kept up to date with new Yakima products and the many ways customers can fit it to their automobiles based on year / make and model. The modifications 500lb will provide multimedia, multiple fits and reduced complexities. It will also improve administrative (back-end) performance of the entire system.
"We are pleased to extend our relationship with Yakima to improve their existing Fit Management System," says 500lb CEO John Skelly. "We're always looking to bring value to our clients, whether through creative or technical marketing know-how. We're fully behind Yakima's commitment to find more elegant ways of meeting their customer's needs, through whatever medium they interact with Yakima's brand."
500lb Marketing Solutions is a full service interactive marketing agency dedicated to finding the best design, technical, and marketing talent to deliver best-in-class marketing services, on time, on budget, and beyond expectations.
Yakima Racks makes products that complete your outdoors lifestyle. Yakima designs bike racks, ski racks, cargo racks, kayak racks, roof racks that are a great fit for your car.
View all news
