Resolve to automate and integrate in the New Year!
With the New Year comes new budgets, new goals, and a chance to take a fresh look at the efficiency and productivity of your marketing and sales departments.
Our partners at Exact Target and SalesForce.com have been integrating marketing and sales data for many years through a commitment to Application Programming Interfaces (API). Basically, they make it easy to sync data to any number of outside web applications via established and tested API code.
APIs are also made available by web giants like Google, Amazon, Ebay, PayPal, among others and are valuable tools for enhancing the basic functionality of your website as well as providing complex integration code. View a comprehensive list of APIs here .
Below is an excellent case study that highlights the benefits of email/ CRM integration from our email marketing partner Exact Target. It also highlights the kind of integration services that 500lb Marketing Solutions is experienced in handling.
Taking Email Automation to a Whole New Level: Lactagen® pairs with American Data Company to create API-enabled automated email program.