You are the best in your business and have spent time and money on your brand and your message, but none of that matters if your message gets lost in cyberspace, is visually forgettable, or crashes in your customer's inbox. With our email marketing partner Exact Target you have a team of people working on behalf of your message. Features include:
- An online platform that allows you to create, send, and track HTML emails.
- Dynamic content capability that allows you to personalize your message on a variety levels—from first and last name to product preferences.
- ISP managers who work directly with the biggest providers to ensure that your emails aren't blacklisted.
- Valuable industry information to help you create effective email campaigns, such as white papers,survey results, and related articles.
- Extensive on-demand help tools, training, and support.
Additionally, our team of experienced email marketers can assist or execute message and campaign strategies, email template design , copy writing, and more.
ExactTarget Highlights and Services Overview:
Ease of Use
Create and execute email campaigns through an intuitive web-based user interface. With software developed with all user types in mind, even the least technically sophisticated person can create highly complex emails with dynamic content and personalization.
Email Creation for Non-Technical Users
Step-by-Step Wizards
Our HTML email creation wizards guide non-technical users through the process of creating professional graphical emails. Using the provided templates an email can be created and sent in a matter of minutes. Modifying fonts, text sizing, bolding, italics, colors, etc. is easy and familiar with a text edit system similar to MS Word®.
Email Creation for Technical Users
HTML Paste
Technical and other advanced design users can forgo the use of the wizards and use our "HTML Paste" function, allowing full control over design look and feel. Forms, tables, java script and rich-media (Flash, Quicktime, etc.) can be inserted in this mode. Using the quick “View HTML” mode, the user can see their changes instantly online, making it easy to develop designs directly in our software.
Libraries
Content Library
The ExactTarget Content Library enables you to create content with text, images, and links, and then store and categorize this content. You may then retrieve the stored content and reuse or modify across multiple campaigns. This is great for companies with multiple users accessing the system and for maintaining message consistency.
Document Library
The ExactTarget document library is a way to manage all of your company’s marketing materials. The document library gives the end user access to any document type (Word, Excel, PowerPoint, Adobe Acrobat (.pdf), etc.) by linking to these documents in your emails. The document library ensures high speed delivery and that all of your documents will be virus free.
Image Library
All images and graphics can be stored in ExactTarget’s online library. This patent-pending feature is unique to ExactTarget and makes image cataloging and management easy, thus speeding the development time of most emails. Both .gif and .jpg images can be uploaded, categorized, and stored via the Image Library on ExactTarget’s servers.
Subscriber Management
At the heart of the Exact Target database is the Subscriber record. All subscribers are maintained in My Subscribers - an exhaustive list of all subscriber data, including Subscriber Profiles and Preferences.
Subscriber Profiles capture demographic information as well as transactional data (i.e. purchase history). Subscriber Preferences define what communications customers would like to receive (what lists do they want to subscribe to), how often they would like to receive communications and in what format (HTML or plain text). Subscriber Profiles and Preferences can then be used to personalize your direct marketing.
There are two types of segmentation available - Lists and Subscriber Groups; both of these allow you to create custom segments based on Subscriber Profiles and Preferences.
Lists
Lists can often be considered subscriptions used to manage recurring communications or publication. You can ‘expose’ lists to your subscribers via the Subscription Center; here they can opt-in to these lists to ensure they also receive the desired communications.
Groups
Groups are clusters of subscribers dynamically built based upon profile attributes, which then allows you the ability to target them with communications based on their past activities and selected interestes.
Enhanced Reporting
ExactTarget provides an extensive set of reports and results statistics online. The data captured includes the total number of emails sent, the number of emails that are undeliverable, the net emails delivered, the number of emails opened, the number of unique click-throughs and much more. Each of these data fields can be viewed at the individual user-level, which allows you even more profiling capabilties.
Dynamic Emails
ExactTarget provides an easy-to-use system for sending personalized emails—often referred to as conditional or dynamic content. By utilizing Subscriber Profiles in our built-in database, users can easily insert 1, 2, 20 or even more text personalization fields in an email.
Personalization
Emails created by both technical and non-technical users can be personalized by inserting “substitution strings” into the text of the email. For example, emails can include a personalized salutation (Dear Dr. Anderson) and a signature from the designated salesperson (Sincerely, Matt Johnson). This enables one-to-one communication and interaction between the designated salesperson or store and the customer.
Dynamic Content
With Dynamic Content, you are able to deliver the right message to the right customer by building emails with dynamically created content (copy and images) that is unique to each individual subscriber on your list.
Unparalleled Deliverability
ExactTarget practices only permission-based, opt-in email marketing and enforces it with all clients and partners. Since current spam filtering software erroneously blocks many legitimate emails as well, we've taken several steps to ensure our clients achieve the highest possible delivery rates. Our technologies closely examine email content, list quality, email volumes, and IP address management.
ExactTarget has spent a tremendous amount of time and resources in improving the deliverability rate of its client emails. Our latest measurements show a 98% deliverability rate.
Brand Integrity
On Your Behalf
To capitalize on local relationships your sales channels have with their customers, you can send emails ‘on their behalf.’ You create the content, personalize elements to reflect the local sales person, and then send the emails on the behalf of the local sales person; the from name and email address are those of the local sales person.
Lock & Publish
For those enterprises with multiple business units, many of which have dedicated marketing teams, the Enterprise Solutions gives central marketing the ability to create “corporate approved” emails which can in turn be published to the business units. Business units can then customize and personalize elements which you allow.