Now that "Googling" is an everyday activity, getting top ranking there and on other search engines is imperative. The two key components of search engine marketing—optimization and paid placement—work together to drive your ranking, site traffic, and return on investment.
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Search Engine Optimization:
Search results aren’t accidental. With careful attention to your website structure, content, key words, and partner links you can position your site at the top. Search engine technology gets more sophisticated and demanding all the time. A top ranking one month isn’t guaranteed for next month. We can set up a long-term plan for your in-house team, or deliver optimization services on your behalf. Consultation, planning, and execution services include:
- Review and recommendation of existing site architecture, content, and keyword structure.
- Develop architecture recommendations and long-term strategy.
- Keyword monitoring and modification suggestions.
Paid Placement:
Much like print advertising, web advertising and sponsored links are important components in the bigger marketing picture. The more you are able to expose your site or brand to your target audience, the higher the likelihood that they will click through. Classic advertising theory suggests that it takes a minimum of three impressions to attract a consumer’s attention. And with the added competition online, the number is significantly higher. Make your mark with well-placed ads and strategically chosen paid placement and search sponsorship. We can assist with expertise in:
- Competitor research.
- Keyword search popularity.
- Complementary keyword and subject area research.
- Media buying through Google Ad words, Yahoo ads, and other recommended paid placement programs.